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See You At The Top! C L Eldridge
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Residual income is the crиme de la crиme of revenue. In its most general incarnation it is little more than the act of receiving an income from an activity you performed only once. Artists, such as musicians or writers, know this form of residual income as a royalty. This is an income that can be very attractive to those in business. For those who are loyal viewers of the late night infomercials that so frequently tout their business opportunities where you can make money while you are sleeping, the term residual income is most likely a familiar concept simply because it is used within the context of such ads. Although overstated in that particular venue, there is a bona fide methodology on the Internet for earning this kind of profit! This is not an area that should be ignored, especially if you are seeking different ways to generate income. With respect to online ventures, the holy grail of residual income is the affiliate marketing relationship that may be entered into between a hopeful entrepreneur and an e-book company or multi level marketing business. While many mistakenly believe that any kind of network marketing scheme will permit for residuals to continue earning money, the real profit is to be made with memberships, or clubs.
Requiring a consumer to pay a certain fee on a continuous basis translates into repeat earnings for the marketer. Business opportunities of this kind may usually found in the information sector or essential online services sectors, such as web hosting services, newsletter publishers, savings club memberships, and also travel club benefits. Unfortunately many a would-be entrepreneur does not realize that in order to find subscribers, one must be a subscriber oneself! This requires certain expenditures and even though the figures are generally low, the fact that you will first have to recoup your expense before you can realize a profit at times is a deterrent – especially if there are several programs the individual is considering. Similarly, the fact that while it is possible to make money as you sleep if you have built up a respectable network of interested consumers, more often than not much of your online activity will revolve around marketing, promoting, and showcasing the benefits of the opportunity which you want other to sign up for. Indeed, anyone who is thinking of making a lucrative living with the help of residual income ought to think long and hard about the income potential when compared against the backdrop of the expenditure of money, time, energy, and also when compared with other online activities and their income potential.
The odds are good that for someone not currently plugged in with a large network of potential clients or a well developed audience, the work required to create a lucrative residual income business is more time consuming and labor intensive than the potential benefits.
Unless you find a great opportunity which clearly outlines your potential for earnings, you may wish to move on to more profitable ventures.
Introduction: This is a series of articles about marketing and advertising. There are different ways you can reach an audience of millions of individuals all around the world. I show you on this series how to implement profitable strategies in your marketing career. It has been said that “what matters is not what you sell but how you promote it.” So, the secret to success lays within your marketing techniques.
That’s why it is very important for business owners to develop skills which allow them to increase the sales of their products. One of the most important skills you must have is the ability to reach a lot of people quickly. To do this you need to realize how powerful media is an how it can drastically increase your revenues. – Link exchanges – Link exchange is another way to increase your exposure for free. Let me explain. There are millions of web sites out there right? So when someone is looking for an specific subject on the Internet, Search engines list the most relevant pages first. For example, if the surfer types in the search bar the keyword real estate, the most optimized real estate related web sites are the ones which will appear first. There are thousands of web sites related to this subject competing for placement. You don’t want yours to appear in the 17th page right? You want it to appear if possible within the first page. Now, achieving that rank is hard. There are different tools you can use to improve your web pages optimization. I have already mentioned some of them. You see, one of the most important aspects you will have to take into consideration if you want to increase your site exposure is link popularity.
The more pages out there linking to your site, the more popular your site will be and the more visitors you will receive.
You can increase your link popularity through link exchanges. You can go to certain web sites and arrange deals with other web masters. You can post links on your web site to other web masters’ sites as long as they do the same thing with you. This will be beneficial for both of you. Think of it as having business partners who can refer new clients to you on a daily basis while you do the same for them. The best thing is that it all happens automatically without either of you lifting a finger. The Internet takes care of it. After the exchanges are completed you will receive visitors from their web sites and they will receive visitors from yours. For example let’s say you set up an online dating business with the intention to sell your dating magazine. Using many of the advertising techniques described in this series you can attract a lot of customers. Some of them will be also interested in some of the web pages you are linking to. So they will click on those links and visit those pages. The same will happen to you. You will receive extra traffic from “your Internet partners” which are linking to you. Furthermore, you can also achieve better rankings on the search engines if you have many websties linking to yours. Some experienced marketers think that if you write articles it won’t be necessary for you to exchange links. But some successful online business owners combine these and many other techniques to increase their exposure.
It can basically bring you extra traffic which is good, it is very good. For your convenience I have provided bellow a list of link exchange web sites. Visit these sites and sign up with their programs if you are interested. http://www.linkmarket.net/ http://www.linkalizer.com/ http://www.links-pal.com/ As you can see, this technique can increase your exposure and help you get more clients. You can read about other effective marketing techniques from my other articles on this series. EasyWebRiches © 2006
Marketing On The Playground (TM) Stop and Go marketing and ENERGY go hand in hand. Stop and Go marketing says what it is. We go out to market for time periods and then we get busy with our work and stop marketing. Here is the problem with that. Using the example of a funnel filled with clients and business contacts, when we stop marketing the funnel becomes empty over a time period.
When the clients dry up we go back to our funnel, which is empty and once again, we panic and rush out to market. Are you familiar with the word and concept of retention? It means keeping your current clients rather than losing them and having to find new ones. It costs a company quite a bit less to keep a customer than it does to go get a new one. With marketing your business, it takes quite a bit less energy to keep the flow of contacts and clients coming through the funnel than it does to have the funnel empty only to begin again. Here is a great example of a metaphor I that we experience everyday. I was on the way to my hair appt this month. I chose to take the side roads rather than the freeway. I noticed with each block I had to either take my foot off the gas and slow down to yield or I had to come to a complete stop. In any case, I was using more gas to get moving again. At each stop I noticed two types of moving forward. I could either push on the gas slowly to continue or I had to peel out to beat the traffic. Either way I had to start again from a stop. Had I taken the freeway (after rush hour) my drive would have be consistent and I would have used less gas. Or, in marketing terms, less energy. Are you marketing… – on the side roads or – the freeway? Consistency will keep your marketing funnel filled and you will have more energy to put into your business. There is a perspective and a truth to a statement I heard from a successful business owner. Marketing is your job. What you «do» is the cherry on top. What he’s saying is this. When you are not out «doing» your business, you should be marketing. Keeping that focus, your funnel will be filled and you will not experience Stop and Go Marketing. There are many other reasons we stop our marketing. Here are a few from entrepreneurs like yourself. — I don’t know how. We can actually stop marketing for a while and then we think we don’t know how.
This reaction can stem from the next bullet point.
— Fear.
If it’s been a while since we have marketed that «freezing up» syndrome can creep back in. TRUST yourself — you DO know how! — Frustration. It’s not working. Have you tried something for a while and it doesn’t seem to be working? That’s what marketing can be — a trial and error with our services and products. After a while you will learn what works and what doesn’t with each piece you offer. Once you find what works…STICK TO IT! — No Time. We’re working so hard and such long hours, there is no time to get out and meet new contacts. Suggestion: Create a short block of time to address envelopes to previous clients. Put stamps on them with your return address label. Have your note cards next to your envelopes. Take a break and jot a quick handwritten note to say hello and send it off. You have continued your marketing and keeping your funnel filled. — I don’t have a plan. Part of planning is having a plan that fits your style. Not everyone works well from Strructured Plan A. You might need a more creative plan. Something fun that will keep you motivated and focused. That is the key, motivation and focus along with a plan that fits your style. Let’s summarize: Stop and Go Marketing… – Drains our funnel of contacts as well as our energy. – Creates reactions of: I don’t know, Fear, Frustration, No time, No plan Consistent Marketing… – Keeps our contact funnel filled which gives us a nice flow of customers and income – Keeps the negative reactions away and promotes energy Remember, we all need to market in order to have a financially success business.
It’s your choice on how you want to market and what type of approach and plan will help you succeed with ease, energy and excitement.