TheWebCoach.net So the audio greeting craze has finally caught on. How can you make your website stand above the rest? Pump up the volume of your audio, of course! Folks have found many different ways to utilize this cool feature, here are a few you can try: 1) Be sure to add a little excitement and sparkle to the tone of your voice.
Pretend you’re telling your best friend about a juicy piece of gossip.
(I especially like my tone when I talk about things I LOVE like my kids, or my business) Don’t worry about sounding “hyped” or “salesy”. Remember to SMILE while you speak – you can “see” it when you listen. Practice in front of a mirror – don’t worry, nobody’s looking! 2) Greeting. For example, this is your Career Coach Mickey Mouse… thanks for stopping by…(Tell them what to do)… “Be sure to get your free personality type quiz, the signup is on the upper right hand corner of this webpage. You’ll be surprised at what you can learn about yourself!” 3) Product or Service Review. Tell a customer you would like to feature them on your website with a testimonial about one of your products they’ve purchased. Customers love to see their name in lights! 4) Product or Service Description features. You know as well as I do that no one really reads EVERY single word of your copy. However; you can add extra punch with an audio sample, excerpt, or description. Folks on Ebay have increased their profits significantly by adding audio to their auctions. 5) Personalization. If your business has different departments, have each department head record a short greeting for that dept’s page. “Hello there, this is Bob Evans; head of shipping and receiving. If you need to contact my department please call yadda-yadda, or email me right away.
I aim to exceed your expectations with my world class service.” 6) Assessment/Questionnaire pages. A smart web marketer will have a questionnaire for potential clients to fill out before contacting them for consulting, coaching or whatever. A sample question written on your form might be “What is your greatest challenge right now?” You can easily have an audio button asking the question again in gently probing manner or in a different way to get your prospect to give you more detail. 7) Don’t forget your Thank you pages. You work your butt off to get the sale – don’t blow it! Use audio to re-affirm your customer’s decision to do business with you. Thank them for making a wise decision that will significantly improve their problem, make life easier, or give them great joy. By implementing these simple strategies, you’ll be sure to make a mark on your customer and be remembered and REWARDED!
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Can your website breathe? Think for a moment about your body and how it operates when you breathe. Air is inhaled, filling the lungs with oxygen and allowing that oxygen to recharge your blood cells as it cycles through your system. As you exhale the depleted waste called Co2 is forced from the lungs as the body waits for another round of oxygen. Most people don’t even have to think about breathing, it just happens. It is an involuntary action that we have the ability to control. In essence when you sleep your body will breathe on its own without your consciously thinking about breathing. However, when you’re in the doctor’s office and he or she asks you to take a deep breath – you can inform your lungs to inhale and then exhale on command. The action of breathing can be both voluntary and involuntary. So, what does this have to do with web development? You can design your website to accommodate fluctuations with our without your involvement. The site can be designed to grow and contract easily. For instance with web builder technology you can add a page that will need to be removed at a very specific time.
In other words this page will have an expiration date. This could be a sales page or an event page. If that information remains on the website after the expiration date your visitors may experience a decrease in trust as they find outdated information that is not only useless, but gives the perception that your site is filled with cyber dust. With quality web builder technology you can assign a day and time that the page should be removed – or a day and time for a new page to be added. Essentially you can develop your site using a dating system that will automatically add new pages when you want and remove them when you want – hands free. In some sense the term ‘web development’ is indicative of a process that does not require all your time and attention. You can spend quality time in the development of content and then time-release that content so it can have an impact on return visitors. By using an RSS feed you can have that time-released information become a regular calling card for those most interested. You can develop that content when you can and have it release itself while you work on other aspects of your business. Like breathing, the new material breathes life into the site as the new information is accessed (crawled) by search engines and the old information is expelled (deleted) from the site (or moved to an archive for later reference). In many cases you can either direct the site pages to either deleted completely or simply be removed from general viewing, but they still remain available to you for use at a later date. Web development is different than web design in one very specific way. Web design is often a function of personality, looks and expression. Web development is keeping the site personality refreshed and inviting.
Jeanette Cates Research tells us that the primary reason people come onto the Internet is to get information. And if you ask them, everyone will say «sure – I want it to be free information.» But let’s think this through. From the early days of the World Wide Web information on the Internet was free. You could find millions of articles, free reports, etc. There were two reasons for all of these resources being free: 1. Early pioneers online could not figure out a viable way to charge for it. 2. At the end of every free article or woven into a free ebook there were «offers» for a paid product or service. As technology has advanced we’ve seen a growing number of free information resources – audios, teleseminars, videos. And at the end of each there is an offer. That’s why I’m always amazed when someone complains that «the information was good BUT they tried to sell me something at the end of the call.» Well of course they did! That’s how they make their living. In fact, that’s how all of us make our living. I would challenge you to find any profession that doesn’t exist because of sales.
From the friendly «call for a free 15 - minute session» to the million dollar commercial on TV, no one works without a sale. How does this apply to your Online Success? Time and again I see smart people with a good business idea shoot themselves in the foot because they won’t attend a free teleseminar. «They’re just doing it to sell me something,» they whine. Well of course they are! But that doesn’t mean they aren’t giving you priceless information in the meantime. Only a fool would give you the gems of their business ideas and strategies without charge. What you need to beware of are those free teleseminars that give you great information and ask nothing in return. Those are not savvy business people. Do you really want to follow their advice? When you do hear the pitch, listen carefully. Successful business people spend as much time working on the way they present their offer as they do gathering the information they will present. Listen for the lead in to the offer. Listen to the description. Take notes. See if they offer a reduced price for just this call. Notice whether or not they offer bonuses. If they do, what is the value of the bonuses and how many are offered? How do they create a sense of scarcity – with a time limit or a limited number of products or both? There is an entire business woven around the ability to make a good sales pitch. And whether you sell something online or you have an offline business, learning to apply that sales ability is worth more than the time you spend on the call. The idea is that you are learning from all aspects of the call. From the introduction to the close, you should be taking notes. So the next time you see «free teleseminar» or «preview teleseminar» sign up. Not only will you get some great information, but you’ll also be able to apply their sales techniques to your business. Bonus: Want to hear more about the value of free information? Watch the video at http://www.
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Karl Stadler Pop-under, Popover, or just pop up, no matter what you use it still remains a proven method to increase your subscriber list and sales.
Many of us find the popup quite an irritation and have scripts installed to block them whenever we can, but they still seem to get through.
You yourself have probably filled in one, or have been tempted to buy from a popup recently. Sit back and think why you did and what happened. The key to running a successful popup campaign is to make sure you have something worthwhile to say or offer. It can be put down to offering your visitor something of interest related to what he has been searching for. Now we all know this, but how many are actually applying it? A successful popup has to be target specific, most webmasters will just put the same one on all their pages, and in most cases they will have absolutely nothing to do with the page. Mainly this boils down to plain laziness. If you target a specific search with your keywords, your popup should relate directly to that theme.
Simply put, have different offers for different pages.
The single popup for all pages will just irritate your visitor and he might not even come back to your site again.
Use them carefully and plan each ones use. If it does not relate to a page, don’t put it on. The popup has two main functions: Get the visitor to subscribe to a opt-in. Send the visitor to a sales page. The pop-under on the other hand is normally used to activate a sales page when the visitor leaves, but it has been successfully used to get new subscribers.
Both methods will work depending on the content and makeup of your page. The popup consists of three basic elements: Headline: The headline like any other headline should grab the attention of the visitor. Remember he will see the popup when it appears, whether he will read on depends entirely on the headline, more so than on a sales page. Sub-headline: This should relate to, and follow the headline creating an itch. All you want to do is raise curiosity in the mind of the visitor to want to find out more. Call to action: Based on the curiosity you have created in the sub headline you will ask the visitor to take some form of action, like opt in to a newsletter or click on a link. Now unless your opt-in is highly valuable as a stand alone, it would be advisable to add value by providing something in return. This could be anything that is related to what the visitor is searching for. The popup is not a sales page, your ultimate goal is to create an itch, the more itchy the better. Conditioning to old style popovers is evident and just like banners they tend to draw little attention.
To get away from this you need to be a little more creative and give them different look and feel that will catch the visitor’s interest. The key to sales is advertise, advertise and advertise, as much as possible. But if your advertising is just thrown into the air and not targeted, I would suggest a philosophical chat with the dog, the result will be the same.
